5 SEO Tips To Get Mobile Apps Ranked
Retail brands with popular mobile apps ranked are benefiting tremendously this holiday season from prominent mobile app visibility in Google’s organic search results. Search for Groupon, eBay, Amazon, Target, QVC or numerous others. Alongside the brand website listing, local listings, and social profiles, searchers are starting to see links to these brands.
These app page URLs are presenting powerful new opportunities to “occupy” Page 1 of Google SERPs for desktop and mobile searchers, with big payoffs.
The opportunity is really the product of a collision between Desktop and Mobile worlds: the explosive popularity of apps are reshaping the Web’s link graph around the App Store and Android Market sites.
Higher Google visibility induces more app downloads. More downloading drives higher App Store popularity… and on and on, potentially entrenching popular apps in a rich-get-richer-faster phenomenon.
This might seem like bad news for the 99% who have good mobile apps but aren’t among the “Most Popular” apps listed. But the fact is, this highlights the opportunity – and urgency – for brands to optimize app pages for organic search rankings, to help drive app popularity and other benefits.
Tip #1: Feature your brand prominently in the app name
Tip #2: Link to your app profile page(s) from your home page and/or site footer
Tip #3: Include your brand name in the link text that points at app download pages
Tip #4: Provide a QR link to download the app from your desktop site landing page
Tip #5: Cross-promote your app to mobile users, searchers, and bots
Looking to get a Mobile Apps Ranked for your business? Contact Granata Digital on 0409 621 823 for a free consultation today or send an email to firstname.lastname@example.org and let’s take your business to the next level.