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Granata Digital Developers

business owners gold coast

What are business owners looking for every day?

Three simple things: How do I increase sales, improve efficiency and build a loyal customer base as business owners?

I would say those are the top three things on every business owner’s mind. Entrepreneurs are a special breed, working hours that regular people would balk at, investing all of their resources into their vision, their dream and always looking for ways to improve.

How Can A Mobile App Increase My Sales?

The mobile app can include a variety of different types of loyalty programs. Each program is engineered to make your clients come back more often and spend more when they do. Rewards can be used in several other ways, including tiered levels, which give your clients the incentive to progress up your different levels, giving the ones at the top additional perks. There’s also gamification where prizes can be awarded to winning clients, and the ability to reward your clients for pre-defined actions – like sharing an image or a notification — helps push your bottom line. One popular game is the scratch-and-win feature, which works for both end users and merchants.

How Does A Mobile App Improve My Efficiency?

Features like integrated shopping carts, integrated food ordering and employee scheduling give an employer the ability to house these key functions of their digital footprint inside the app. A restaurant with a food ordering system built into their app will see a dramatic increase in online and in-app purchasing. A retail business with an integrated e-commerce system will increase efficiency and also boost sales figures. All businesses may be able to improve employee engagement with built-in scheduling software that allows employees to be notified of their schedules in real time, and to also always have access to it on their smartphones. No longer can they say, “I forgot I was scheduled today,” or “no one told me I was working.”

How Does A Mobile App Build A Loyal Customer Base?

This is one of the most important things that business owners must focus on. Customers are the lifeblood of every business. Successful businesses know this and make it a priority to build loyalty and make brand ambassadors. Mobile apps are among the best ways to communicate and engage with customers. The app gives your customers the ability to interact with your business on their schedule. Push notifications have open rates that can max out in excess of 90%. Compare that to emails with open rates of 25-30%, and you can see how the mobile app will become the best way for you to connect with your customers. With a referral program, you can incentivize your customers to refer you knew business and help to take you viral.

Mobile apps today are much like websites were 15 years ago, and like 15 years ago when websites were cost-prohibitive to small- and medium-size businesses, mobile apps seem to have that stigma today.

Looking to get a mobile app for your business? Contact Granata Digital on 0409 621 823 for a free consultation today or send an email to info@granatadigital.com.au and let’s take your business to the next level.

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