Let’s face it, you’re not just building apps for fun. Building apps is a business and you need to earn money to keep going. But, with a number of options available for monetization, what tactic should you adopt for your app?

Being clear about the monetization model from day one will help to prove that your customers are willing to pay to solve the problem you’ve identified — a crucial part of validating the app idea.

There are largely three pricing models that bring in all the revenue.

If you launch your app using one of these monetization models, you have a greater chance at making more revenue than any other model.

1. Freemium for apps and games.

A freemium app or game is offered free-of-charge to the user with limited features, content or virtual goods. Users can access a premium version or additional content and feature through in-app purchase. This route has also been used for subscribing for monthly content updates. The free app or game with an in-app purchase removes the price point as a barrier for people to download an app and gives the developer the opportunity to prove the value of their product.

2. One-time paid apps.

Users pay just once to download the app. Updates and feature additions are expected to be free.

So how do you determine whether your app should be a paid one? Most paid apps offer the core value in the first download, followed by minor additions or design and usability enhancements.

3. Paid apps with added paid features.

This is a hybrid monetization model that has gained traction fairly recently, but not with its fair share of criticism. Many feel it’s unfair to pay to download an app and then pay again to avail more features. It’s tricky for you to build on this, but done cleverly with a value proposition, it can certainly work, and has been, going by the numbers.

4. Free apps with advertising.

You only make money when a large number of users download and use your app on a very frequent basis. So choose this model for monetization only if your app calls for prolonged usage frequently, such as the one above.

While there are many options to monetize, the way to achieve any kind of revenue growth through the years is through repeated transactions from existing customers as much as through new ones. The lifetime value of your customer will determine whether the app is a hobby or a business.

Have an idea for a mobile app?

Want to know more about how to make money from an app? Contact Granata Digital on 0409 621 823 for a free consultation today or send email to info@granatadigital.com.au & let’s take your business to the next level.

Check out our business mobile app packages for as little as $5500 plus GST

So what is included in the mobile app?

Let us accelerate your business growth. Build your App from our customised platform or create your own personally tailored mobile app. Our insight and experienced team will help you determine what is most appropriate for you and your business.

These apps are not only functional but are also aesthetically pleasing. Once published your mobile app, it can be downloaded to both iOS and android devices.

Mobile apps are the best way to attract more customers, more engagement, more business and more visitation frequency. Apps are the key to customer engagement with your business again and again. Mobile apps are what sets you apart from the rest- they are the answer.

So what is included in the website?

Go the extra mile and let us also create the website for your business. Granata Digital develops responsive websites that you and your customers can access on every device, anywhere and anytime.

From eye-catching graphics, to innovative technologies, the use of a CMS, or content management system, is a tool that enables you to manage the content of your website independently.

WordPress is another flexible, user-friendly, content management system, which can be used for blogs, small business websites, and even e-commerce. Here at Granata Digital, we have highly skilled developers that can enhance your site, giving the personalised touch you have always wanted.

• 3 Monthly Installment payment plan
• Complimentary Digital Marketing Pack valued over $800

Looking to take your business to the next level?

Contact Granata Digital on 0409 621 823 to place an order for this package or if you have questions feel free to comment below or contact us direct, you can even send us an email to info@granatadigital.com.au.

On a busy weekend when all your servers are busy treating the customers, it would not be possible to serve them all that quick. Customers are often frustrated by the long wait to place their order. Restaurant apps helps these customers to order from the table without the need of a server.

Watching people finish their food and waiting to pay the bill is not less vexing. Making payments from the table by makes the turnaround time decrease and the number of serves increase.

Smart Greetings To Customers

Restaurant apps improves guests’ dining experience by enabling them to easily interact with service staff. Moreover, there are many restaurant chains that use wireless transmitters that allow the user to send requests for drinks or bill to the staff. Many restaurants already allow customers to place their order ahead of time so it will be ready when they arrive. This makes the process less time consuming and more cost efficient.

The Smart Kitchen For The Restaurant

The environment, health and safety panel of restaurant business has an impact on the reviews given by the customers. Also, It is always good to hear from the customers saying, ‘the ambience was really good/nice/awesome’.

So we can say that the Restaurant App is not only to save time but make your restaurant run more efficiently. Any restaurant should be using our restaurant app to grab more customers and to cater them with the best services.

Looking to get a mobile app for your restaurant, cafe or bar?

Don’t wait contact Granata Digital NOW 0409 621 823 for a free consultation today or send an email to info@granatadigital.com.au and let’s take your business to the next level.

Three simple things: How do I increase sales, improve efficiency and build a loyal customer base as business owners?

I would say those are the top three things on every business owner’s mind. Entrepreneurs are a special breed, working hours that regular people would balk at, investing all of their resources into their vision, their dream and always looking for ways to improve.

How Can A Mobile App Increase My Sales?

The mobile app can include a variety of different types of loyalty programs. Each program is engineered to make your clients come back more often and spend more when they do. Rewards can be used in several other ways, including tiered levels, which give your clients the incentive to progress up your different levels, giving the ones at the top additional perks. There’s also gamification where prizes can be awarded to winning clients, and the ability to reward your clients for pre-defined actions – like sharing an image or a notification — helps push your bottom line. One popular game is the scratch-and-win feature, which works for both end users and merchants.

How Does A Mobile App Improve My Efficiency?

Features like integrated shopping carts, integrated food ordering and employee scheduling give an employer the ability to house these key functions of their digital footprint inside the app. A restaurant with a food ordering system built into their app will see a dramatic increase in online and in-app purchasing. A retail business with an integrated e-commerce system will increase efficiency and also boost sales figures. All businesses may be able to improve employee engagement with built-in scheduling software that allows employees to be notified of their schedules in real time, and to also always have access to it on their smartphones. No longer can they say, “I forgot I was scheduled today,” or “no one told me I was working.”

How Does A Mobile App Build A Loyal Customer Base?

This is one of the most important things that business owners must focus on. Customers are the lifeblood of every business. Successful businesses know this and make it a priority to build loyalty and make brand ambassadors. Mobile apps are among the best ways to communicate and engage with customers. The app gives your customers the ability to interact with your business on their schedule. Push notifications have open rates that can max out in excess of 90%. Compare that to emails with open rates of 25-30%, and you can see how the mobile app will become the best way for you to connect with your customers. With a referral program, you can incentivize your customers to refer you knew business and help to take you viral.

Mobile apps today are much like websites were 15 years ago, and like 15 years ago when websites were cost-prohibitive to small- and medium-size businesses, mobile apps seem to have that stigma today.

Looking to get a mobile app for your business? Contact Granata Digital on 0409 621 823 for a free consultation today or send an email to info@granatadigital.com.au and let’s take your business to the next level.

Mobile devices continue to play an increasingly important role in how shoppers prefer to engage with brands online. Today, the number of Mobile Retail App users globally exceeds the number of desktop users, and apps are far more popular than mobile websites, according to recent data.

Even better, shoppers are increasingly using a shopping app for their retail needs, but this comes with one caveat: Namely, some retailers have struggled to get shoppers to actually download their mobile app.

These facts are no need for doom and gloom, however, since shoppers are practically begging for better mobile app experiences.

Here are 10 tips to help you create a successful mobile retail app your shoppers will love, thereby increasing the likelihood of repeat mobile sales for your brand.

1. Create an Effective and Comprehensive Mobile App Strategy
2. Choose the Right Features for Your App
3. Native Apps Offer Superior Performance and Functionality
4. Know Your Audience
5. Make Use of the Latest Technology
6. Less Can Be More
7. Understand Mobile Should Be Based on Customer Relationships
8. Set reachable targets, rather than throwing every feature into an app and seeing what works
9. Make All Mobile App Content Customer-Friendly
10. Always Remain Focused on the Big Picture

Looking to get a mobile app for your retail shop? Contact Granata Digital on 0409 621 823 for a free consultation today or send an email to info@granatadigital.com.au and let’s take your business to the next level.