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How Can My Business Benefit From Having A Mobile App?

There is a very high probability that most of your clients have a mobile phone with app in their pocket.  Nowadays, mobiles aren’t just used for making calls, they are used to run a host of applications that serve every imaginable purpose.

Businesses from all around the world that are offering a wide range of products have begun migrating from the physical world to the virtual realm of the mobile phone application, better known as the mobile app. This includes the migration of physically handing out leaflets, physically printing advertisements and physically hanging billboards to the virtual realm of the mobile app. Given everyone else is doing it, you should too!

Now, I know what you might be thinking: Our business doesn’t need a mobile app to sell products to our loyal customers – and sure, maybe that’s been the case in the past. However, if you want to prepare for the future and start seeing the massive benefits right from the word go, then a mobile app is what you need.

Not so easily convinced? Then here are 4 ways (and then some) that your business will reap the benefits of creating a mobile app for your customers.

1. Provide More Value to Your Customers

Business is all about reciprocation. You offer a product, the market opens their wallets with their demand, right?

Maybe you’ve sat down with your employees and tried to nail down the best way to encourage more of this wallet-opening engagement from your customers. You want to increase their interaction with your business to promote sales, of course, but you also want to provide a level of value for your customers that they can’t get anywhere else.

One way to do this is create a loyalty program within your app.

2. Build a Stronger Brand

One of the most important things a mobile app offers to consumers is awareness of and communication with your brand. And through that regular interaction with your target market, you’re fostering trust.

The more your audience trusts you, the more likely they’ll be to listen to later sales pitches and even commit to your brand. With an app, you’ll demonstrate to your users why they should trust you by showing (rather than telling) what your brand stands for.

In the same way as distributing fridge magnets, calendars, and other random memorabilia with your company logo on it has served in the past both as advertisement and assistance, mobile apps strengthen your brand and educate your customers.

3. Connect Better with Customers

Customer service isn’t just about face to face communication between smiling sales associates and customers anymore.

Since 2.6 billion people now have high-powered mobile devices within arm’s reach at all times, the true game-changer in customer service is now mobile apps.

Why?

Firstly, your app won’t be merely a human being, subject to mood swings and poor performance.

And, through a solid mobile presence, you’ll always know you’re presenting to the customer the same face – an interface geared specifically to provide them with the best experience of studying and deciding whether they want to buy your product.

In fact, the vast majority of marketers see their apps as a means to primarily improve customer service.

4. Boost Profits

When customer satisfaction increases, sales typically do too. In fact, according to SalesForce, 70 percent of buying experiences are influenced by how customers feel they’re being treated.

The more interested and pleased people become with your product and your business, the greater consumer demand will grow. And let me assure you, if you have a product your customers can’t wait to get their hands on, that demand is going to provide you with some serious returns.

That’s where the mobile app comes in like none other. But it’s important to keep costs low while you’re developing it.

Sure, you should have a website with a responsible design that can adapt to any of the various mobile devices there are now. This eliminates the necessity of having a frustrating, secondary “mobile” site to manage. But if you launch a mobile app in addition to your responsive website, you’ll boost sales while enhancing the customer experience.

Ask Granata Digital Developers for a free consultation today.

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